Specially for the II European Games, the Euroopt chain of stores launched a campaign – Team Plush. Each of the campaign characters represents an animal that is a champion in a certain type of sport, with the fox Lesik, the captain of the team. We had to develop seven characters, reconsider their artistic image, animate them and using these characters create a story to tell about the Euroopt trading network campaign, which would also be interesting for children aged 6-8 years.
To develop a mobile app with augmented reality technology based on the campaign story with the “Team Plush” characters.
Building the shortest and most high-quality AR-app development process, which consisted of 7 interactive stories with mini-games for the “Team Plush” characters.